Using Google adwords, you can run ads to generate more leads and revenue. You can sell more products online. You can bring more traffic to the websites. But, unfortunately, it is not straight forward. There are other things to take care of. We will discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform.

Adwords works faster than SEO: Its topmost benefit is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and the leads. But, a well optimized AdWords campaign can work much faster for a business to get much coveted first spot in search. Here are some reasons why it is faster and more effective.

• You can focus on the multiple keywords at a time.
• You can turn the campaign on or off whenever you need.
• Ads which appear on the top of the page get immediate visibility.

What Are Pay Per Click & Types Of PPC

Of course, this does not mean that you should ignore the organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and the leads instantly. Additionally, the platform is more transparent and also you know exactly what is happening with the ads.

Increase brand awareness: Google AdWords, in addition to boosting the traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from the automobiles to retail. It was discovered that the search ads lift top-of-mind awareness by an average of 6.6%.

When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That is another reason you should aim to increase brand awareness through search, as well as display ads.

Reach more customers through their Gmail Inbox: One of the most used marketing strategies in every business is email marketing that is why gmail ads can be helpful. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all the advertisers, which means you can reach more prospects through their gmail inbox.

Reconnect with visitors of your website: One of the coolest benefits of Google AdWords is reconnecting with the website visitors. Let me elaborate. You might have the window shoppers on your website. These are people who have visited all the pages on your website but have not taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

A) Remarketing on display network: This helps the advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for the Thailand packages. But for some reason, he decides to leave without purchasing anything. You can just create a remarketing list like the one below to target him. Similar to remarketing lists, you can create the suppression lists as well (as shown above). These suppression lists ensure that you target the new leads and not run ads for those who have already converted.

B) Remarketing on search network: RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much likely display remarketing. Additionally, the advertiser needs to add the keywords in this campaign. By doing so, Google ads can match the user’s search query with keyword and remarketing list. This will help Google to show the relevant ads for each search query.

Measure your performance consistently: It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards and brochures etc. Also, they are much more expensive than the Google AdWords. You cannot control your own budget and spend. Additionally, you would not know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from the traditional media.

Explore more using your ads: AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you to understand the below things.

• How long has a visitor stayed on a page?
• How many pages have been visited?
• Bounce rate of your landing page.
• Details about the new visitors and returning visitors and much more.

Tackle your competition better: When someone searches for something related to your product/services online, and you are not running ads, but your competitors are, then that means trouble for you. You will lose business almost instantly.

You need to keep an eye on them to see how they are promoting their business and what kinds of ads they run etc. The transparent system of Google AdWords helps you to do this. Grab the opportunities that come into your way and make yourself stand out from your competition.