What is the first thing that pops into your head when you think about “social media?” For us, it’s Facebook. This colossus attracts over 1.3 billion people every day. However, social networking sites like Facebook only represent one of the various types of social media platforms. We can name at least the seven different types of social media, and we are going to. Techimpero is India’s one of the best Smm companies in Delhi. We are offering a wide range of SEO, Digital Marketing, PPC management and Google Adwords services all over India. With relevant Marketing plans crafted as per your needs, we aim to help grow your business.
Social networking sites: Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. These platforms help us connect with friends, family, and brands. They encourage knowledge-sharing and are all about personal, human-to-human interaction. A social networking site is a Jill of all the trades. Users can share thoughts, curate content, upload photos and videos; form groups based on interests, and participate in lively discussions. They are built around the user and everything that is important to them and their social circles.
- Reach a target audience through ads: These platforms cultivate the large, diverse communities. Advertisers can rent the permission to interact with people based on specific targeting metrics. For instance, an advertiser who wants to reach a predominantly young crowd could advertise on an app like Snapchat while those who want to reach a professional user may find LinkedIn more appropriate. Because these platforms are incredibly data rich and we can reach a lot of the right people without blowing the entire ad budget.
- Network: Engage with the followers, find like-minded customers or potential business partners through hashtags and groups, and build connections.
- Research: Social networking platforms are a great place for digging up the customer research and using the social listening tools to track conversations around specific terms. This can help us understand or serve our audience better.
Social review sites: Review sites like Yelp and Trip Advisor display the reviews from community members for all sorts of locations and experiences. This eliminates a lot of the guesswork that goes into booking a restaurant or hotel. Not sure it’s the right thing for you? Check out the reviews and you’ll know.
- Understand the customer’s perspective: The reviews tell us about the customer experience from their own point of view. Use this to identify what is working and discover areas with the room for improvement
- Solve problems: Reviews are an opportunity to engage with the reviewers and solve any potential challenges before they become a huge deal.
Image sharing sites: Visual content like images, infographics, and the illustrations capture our hearts, eyes and the imaginations. The social media platforms like Instagram, Imgur, and Snapchat are designed to amplify the power of image sharing.
- Encourage user-generated content: The image sharing sites are a gift for photogenic businesses. You can run campaigns encouraging users to snap and share a pic with your product and a unique hashtag.
- Create inspiration: By creating, curating, and sharing your own images, you can inspire and engage the users, bonding over a shared interest.
Video hosting sites: YouTube revolutionized the way we watch, create, and think about the video. It transformed the medium into something accessible. Recent improvements in tech and connectivity helped the video go the rest of the way.
- Share phenomenal content: Yes. This point is a bit obvious, but the creators can use YouTube to build the communities and get their content out there.
- Engage: YouTube’s comment section offers plenty of opportunities to get to know the people who are watching your content.
Also Read: How does Shopify work?
Community blogs: Sometimes an image or post is not complex enough for the message you have got to share, but not everyone on the internet wants to run a blog from a self-hosted website. That is a lot of work. Shared blogging platforms like Medium and Tumblr give people a space to express their thoughts and help connect them with the readers.
- Develop your voice: Starting a blog can be daunting. Use the platforms like Medium and Tumblr to find your voice, get some readers, and get clear about your vision.
- Syndicate content: If you do have a blog, you can use the community blogging platforms to share, re-purpose, and re-post the older content and expose it to a new audience.
Discussion sites: While most of us have seen many heated discussions that happen on Facebook, discussion sites like Reddit and Quora are specifically designed to spark a conversation. Anyone is free to ask a question or make a statement, and this attracts the people with shared interests and curiosities. However, unlike Facebook and Instagram, users tend to give out less identifiable information.
- Research: Reddit is made up of different sub-communities. With a bit of research, you can find and engage the people in your field, discover what they’re asking, and use this as a starting point for your content marketing strategy.
- Answer questions: Quora users ask all sorts of questions. Answering them can help establish you as a thought leader and drive the most traffic to your site.
