Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Techimpero, being an online promotion company in delhi, believes in generating positive attitudes and a strong work ethic among our staff. People at Techimpero are innovative, hardworking, dedicated and from culturally diverse backgrounds. Our main services (search engine marketing, google adwords, ppc management) make us a great place to work. Online promotion company in delhi
Now, there are a wide variety of advertising types you could use — we have listed some of the top types here.
Display Ads: The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or the service in some way). These have evolved from the basic form of banner ads. Nowadays, the display ads come as:
- Static images — These are your basic banner or square ads that appear around the content.
- Text — Text ads that are created by algorithms to make text ads relevant to the surrounding content.
- Floating banners — These moves across the screen or float above the regular website’s content.
- Wallpaper — These appear and change the background of a website, filling the whole page.
- Popup ads — These are new windows that appear in front of the website content; the newly opened window displays the full ad so visitors can see.
- Flash — These are moving ads which “flash” different content at the viewer.
- Video — These are small video ads that autoplay or wait for the video to be played by the visitor.
Social Media Ads: It is a marketing arena that is not only efficient but effective. Very similar to the Display Ads, Social Media ads can be anything from a simple banner or image to an auto-play video.
It is great because you can target your audience perfectly. For example, Facebook’s targeting options include age, region, interests, educational background and more.
Here are two types of Social Media advertisements:
- Organic — It creates loyalty and gives you feedback from your target audience; new form of Word-of-Mouth
- Paid — leverage promoted posts and reach specific people.
The best platforms to target are:
- LinkedIn for B2B sales
- Facebook for display and the top of funnel marketing
- StumbleUpon for amazing, attention-grabbing content
Other platforms to hit up if you have the budget for it:
- Google+
- Tumblr
Search Engine Marketing (SEM): The most dependable form of online paid advertising (and also the most common). SEM works based on the keywords — you and other businesses like yours bid on keywords through search engines in an effort to get your website up higher on the Search Engine Results Page (SERP). All SEM ads that appear in Google, Bing and other search engines are text ads. They are listed at the top or sides of the SERP.
Paid ads can either be Pay Per Click (PPC) or Cost Per Thousand (CPM).
- PPC
You bid on the keywords and your results appear at the top of the SERP based on bid value. This is the best value package because you are only charged when people click on the ad.
Also, it is the easiest to track during the campaign.
- CPM
You are billed a flat rate for 1,000 impressions.
This makes it easy to apply a budget and you are guaranteed a number of “shows” on the SERP.
However, you risk overspending — if no one clicks through you’re paying for wasted results. Also, you cannot assess or track the campaign until it’s over.
Native Advertising: It is those sponsored listings at the end of blog posts, appearing on your Facebook feeds and posted to other Social Media.
These pieces of content are integrated and camouflaged into the platform on which they appear. You can promote and post your Native Advertising through the networks like Adblade, Adsonar, Outbrain and Taboola. There are several forms of Native Advertising:
- In-feed
- Search ads
- Recommendation widgets
- Promoted listings
Remarketing/Retargeting: The best way to market to people who already know about your product and service is to remarket to them. Or retarget. It depends on who you are talking to. When people visit your site, you drop a cookie on them so that as they travel around the web, your ads will appear over and over to remind them about your product or service.
This form of advertising is inexpensive and, if done right, it can be more effective than PPC. It increases the conversions because it reminds people of you who already know who you are.
You can try to set this up yourself on Facebook Remarketing, Google Remarketing and more. Or, you can use a third-party platform or provider to set up your remarketing campaigns — read our Retargeting Cagematch for the 4–1–1 on all of the available platforms which you could use and which are best.
Also Read: Techniques to Promote your Business Online
Video Ads: While YouTube ads are the most popular and well known of video ads, there are actually several different formats, types and the content options. You can go the route of educational/informative. Or maybe you want to post a how-to. Try to pull on the emotional strings of your viewers by creating a visual story. Whatever you choose, Video Ads are gaining in popularity because they avoid the blatant advertising while also attracting the limited attention span of many YouTubers. Once you have created your video, you can post to:
- YouTube/Google
- Vimeo
- Brightroll
- YuMe
- Hulu
- Live Rail
- Adap.tv
- Specific Media
- Tube Mogul
- Tremor Video
- AOL
- Auditude
