Originally, Google AdWords saw customers charge a monthly fee to have their campaigns created and managed by Google, but has now grown to allow the advertisers to create bespoke adverts, and optimise settings to suit their business needs. It operates across multiple platforms, taking into account modern technology and internet users’ browsing behaviour, and allowing users to choose their own budgets. Techimpero is the leading agency in Google Adwords in Delhi. We thoroughly understand the demands of the digital market and offer trusted Seo and PPC solutions. We keep our resources and company’s staff updated with new technologies, our well experienced staff focus on client needs and fulfill your desirable requirements. Google Adwords agency in delhi
Top Google Search AdWords Tips: We have put together some of the top tips, highlighting some of the key features offered by the platform that can improve and optimise your ads.
Callout extensions: The bulk of your selling points should be included in the ad’s main description, but for any other key pieces of information worth highlighting, it can be done via callout extensions. You can add up to four callout extensions onto your ad, each with a 25 character limit, to showcase your business’s main USPs.
Site link extensions: Although your advert already links to the relevant page you are advertising, you can add additional links under the main body of text, helping to increase your advert’s visibility and user interaction rate.
Call extensions: To encourage the users to call your business, as well as click through to your website, you can add a phone number to your advert. For users seeing your ad on a smartphone, the phone number will be clickable, initiating the call to your business with one simple click.
Negative keywords: With search advertising, you will be bidding for your advert to be triggered when someone searches for a specific keyword. However, depending on the type of keyword match you have set up, the ad can sometimes appear on irrelevant searches.
Bid adjustments: One of the biggest positives of online advertising is that the advertising costs are highly adjustable. A great example of this is the bid adjustments, a tool that allows you to change your bids based on specific attributes. If you notice that your ad performs better on mobile devices between 9am and 5pm, you can create a rule that increases your bids by a set percentage to people using a smartphone in those hours. Bid adjustments can be edited to take into the account device, location and time.
Google Shopping: It is a great tool for the advertisers who have an ecommerce website. Although a search campaign can be used to advertise a website and its special offers, a shopping campaign can advertise every single product individually, without having to set bids on all of the products’ keywords.
To put yourself ahead of the other merchants using this platform, it can be beneficial to add a promotional tag to your products. If you are running a discount code on your website, this can be displayed on Google Shopping, attracting customers to use it to get the cost as low as possible.
Also Read: Types of Digital Marketing
Video Advertising:
TrueView in-stream ads: This is the type of video ad that appears before, during and after other YouTube videos, and is skippable after five seconds of viewing. The adverts can also appear on videos on the Google partner sites, and advertisers are only charged when a viewer watches a full 30 seconds (or maximum duration of video if less) of the video advert.
TrueView video discovery ads: Rather than automatically playing your video ad to users, you can set up a discovery ad, aimed at getting site visitors to watch your clip. The advert appears on YouTube search results, next to the related YouTube videos and on the mobile YouTube homepage, with advertisers charged only when viewers click through to watch.
Bumper ads: Similar to the in-stream ad format, bumper ads appear before, during or after the other videos on YouTube and partner sites, but are a maximum of six seconds in duration and cannot be skipped by viewers.
Mobile Advertising: Google mobile searches have overtaken desktop searches in several countries across the world, with Google responding by creating new advertising formats tailored for smartphone users.
Universal App campaigns: The new format allows ads that encourage viewers to download and install apps to appear on the search network, Google Play store, YouTube and across the display network. The ad campaign can be created to drive more installations, or encourage more in-app actions, and the process of setting it up is more automated than the other types of AdWords advertisement.
Call-only ads: Mobile call-only ads look similar to the text ads, and appear on the search network. As with the text ads, they require a display URL, business name and two lines of descriptive text, but the headline is replaced by a phone number, encouraging searchers on smartphones to call the business, rather than visit their website.
Display Advertising: Google’s display network is a wide selection of websites that accept advertising via AdWords, allowing advertisers to promote their business in a variety of formats:
Text ads: The ads are identical in format to the text ads on the search network, but are displayed across the network of partner websites. You can kill two birds with one stone and publish the same advert on both the search and display networks by creating a “Search network with the display select” campaign.
Image ads: This is a more eye-catching ad type, allowing you to use images on the display network to get the people to click through to your website.
Rich media ads: These ads are similar to image ads, but have interactive elements and animations that make it more eye-catching and interactive.Video ads: These ads are similar to a rich media ad, but a video can be embedded to play directly within it.
