Search Engine Optimization (SEO): The goal of SEO is to get a business to rank higher in the Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. Techimpero, being a specialist in digital marketing service in Delhi, we approach the online platform with our continued effort and commitment to develop outstanding technologies. We also work on services like big data analytics, social media marketing, enterprise apps etc and create new value for business. Digital marketing company in delhi
According to a leading SEO software company Moz’s “Beginners Guide to SEO,” SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured.
- Content indexing – It is important to allow the search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.
- Good link structure – It is important that the search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
- Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and the headers is one of the fundamental building blocks of SEO. It is no longer a good practice to “stuff” your content with as many keywords and the keyword variations as possible. Writing the high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.
Pay-per-Click (PPC): It refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, then the ad no longer exists. Like SEO, PPC is a way to increase the search traffic to a business online.
It can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps.
Social Media Marketing: This includes everything a business does via the social media channels. Just about everyone is familiar with social media, but the marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to the comments.
Social media marketers should not be in a silo separate from the other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.
Content Marketing: It uses storytelling and information sharing to increase the brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, the resources like white papers and ebooks, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just to advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with the customers that can potentially lead to many sales over time, not just making a single transaction.
Email Marketing: Even with the emergence of social media, the mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to the consumers and over time convert an audience into customers. Email marketing pros not only know how to create the compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association. There are many things marketers can do to make their emails more appealing to users and more likely to be opened. These include:
- Create a Sense of Urgency – Writing email copy that lets your recipients know that the time is running out to get a special deal or that there are only a limited number of the offers available, can increase the number of people clicking through to your website.
- Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase the open and click through rates. (A sample subject line is: “Katie, a special offer just for you.”)
- Let Recipients Set Their Preferences – By allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.
Mobile Marketing: This digital marketing type is this focused on reaching your target audience on their smartphone or the tablet. Mobile marketing reaches the people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to the geographic location or time, such as when a customer walks into a store or enters an event.
Marketing Analytics: One of the major advantages of digital marketing is that this is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track the user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails.
