When most people think about SEO (if they think about it at all), they think of a very specific kind of the optimization: the kind that involves putting keywords on pages. And while that is an important part of SEO, there is a lot more to it, as well. Techimpero is a renowned name in the field of best seo agency in delhi. We aim to be Market leaders in the latest technologies like social media marketing, digital marketing, ppc management. We understand the business needs of our customers and foster seamless information exchange and best practices. Best seo agency in delhi
Here are SEO tactics that can help your site rank for the keywords you are targeting.
On-page SEO: This is the kind of SEO that you are probably familiar with. This includes all of the things that your readers will see when they visit your website. For the most part, that means the content.
Effective on-page SEO is built on high-quality, informative content. And not just slightly informative — content that’s really going to rank well has to solve problems that no other pages are solving (or, at the least, solve those problems better than other available resources). The information you are sharing has to be top-notch. Rand Fishkin, of Moz fame, says that it should be ten times better than other content out there. And that’s no joke — if your content is absolutely blowing everything else out of the water, it is going to rank very well.
The most important part of on-page SEO is making sure that the content is awesome. But there are a lot of other factors that go into getting a page to rank well in search results. The example I gave earlier, the keywords, is an important one. If you are writing a detailed piece on a topic, you are going to include a lot of relevant and related keywords. But making sure that these keywords are totally optimized to meet your goals can provide a big boost to your SEO.
Off-page SEO: Defining off-page SEO is a bit more difficult. The first — and arguably the most important — part of off-page optimization is link-building. This is a huge part of SEO, and it is also one of the most difficult. Getting links to your site helps bring in visitors and it shows Google that the other people around the internet value your content, and that your site is authoritative. Getting links from authoritative sites can make a huge difference in how your site is ranked — and while it’s difficult to measure the effect of a single link, it is safe to say that getting a good one can provide a solid boost to your rankings. Getting links from those types of sites, however, it is extremely difficult. Many people have built entire careers on building the backlinks.
Social media is another off-page signal that can make a big difference in your SEO. If people are talking about your content on Facebook, Twitter, LinkedIn, or the other social networks, search engines take that to mean that it’s worth talking about and help other people find it. Having a piece of content that is popular on social media gets you a lot of traffic, too, which can help your SEO as well.
Technical SEO: Some people classify technical SEO as a subset of on-page SEO, but we will be treating it as a unique type here. Technical SEO, in short, is related to the on-page factors but has to do with things that go on behind the scenes. Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading the detailed sitemaps, and other technical factors can help your SEO.
Technical SEO sounds intimidating, but most of it is guided by the same principles as on-page SEO: you need to provide a good user experience. If your site is fast and easy to use, you are halfway there. You just need to make sure now that it is easy for Google’s crawlers to get around, too.
Also Read: Difference between On-page & Off-page optimization
Local SEO: While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers are not coming through your door, you are not making money. So it is important to take that into account when doing your SEO. There are a number of steps that are important for local SEO that you would not need to think about in a more traditional SEO campaign. For example, making sure that you have claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps.
App store optimization: Google and Bing are not the only search engines out there. The app stores — especially Apple’s App Store and Google’s Play Store — get a phenomenal amount of searches every day. And if you have an app, you need to do what you can to make sure that those stores are showing it to the people who might be looking for it. It is very similar to on-page SEO. While it is not always clear which factors are used in app store search algorithms, there are fewer factors that you can influence, so you need to focus on those.
YouTube SEO: It is a niche type of optimization, but it can make a big difference in how much traffic you are getting. First of all, your video needs to be great. It needs to answer questions, solve problems, or be more entertaining than what is out there. If your video is great then it will keep people on the page longer, result in more comments and subscribers, and get more likes and favorites. All of these are ranking signals in YouTube. And, of course, there is the off-page stuff; getting links to your video, getting other people to embed it in their blog posts, encouraging comments and discussion, and so on.
