The first step in starting your online business is to understand the different eCommerce business models. Techimpero is a next-generation global technology company that helps enterprises re-imagine their businesses for the digital age. As a perfect ecommerce company in delhi, our customers endorsing the value, we add to their business by our various services, google adwords, social media marketing, website development, mobile app services. Ecommerce company in delhi
Typically, eCommerce businesses fall into one of the following four categories.
Business-to-business (B2B): This model is structured just like it sounds. It’s where businesses sell products to other companies. Types of products include anything that enhances the other company’s business practices. One of the best examples of a B2B business is a software company like Salesforce, HubSpot, or SurveyMonkey. All of these products are for the benefit of a business, and it wouldn’t make sense for the typical mom-and-pop consumer to invest in enterprise software.
Business-to-consumer (B2C): This model is also straightforward. It is when a business sells products online, or via a mobile device, directly to consumers. These companies are companies that you and I visit online every day to purchase things like clothing, books, makeup, etc. Top B2C eCommerce companies include the giants like Amazon, eBay, and Alibaba. B2C companies can also have a brick-and-mortar store and if it makes any sense, can start an eCommerce website. Examples of this include large fashion retailers like Nordstrom, J. Crew, H&M, and more.
Consumer-to-consumer (C2C): This model is when one consumer makes and sells a product to another consumer. One consumer may use a platform like Amazon, Etsy, or eBay to sell the products to another consumer.
Consumer-to-business (C2B): The last type of eCommerce business model is consumer-to-business. This is where a consumer, or individual entrepreneur, sells their products or services to the businesses. Good examples of C2B businesses are a business consultant, a freelance graphic designer, or a social media influencer with a large audience.
No matter what type of eCommerce business models you choose, they all have one thing in common. All eCommerce stores run on the internet. This means you need a website. Here are the different types of eCommerce websites to be considered.
Single brand website: An individual brand website is a site that only sells the products or the services of one business or person. It is also the most common type of website for the people starting an eCommerce store, and probably the type of website you will start. An example of a single brand website is Patagonia. If you go to the Patagonia website, you are not browsing every type of outdoor apparel. You will only find Patagonia products. It does not matter what eCommerce business model you have. If you only plan on selling your own products, you will want to build a vendor-specific website.
Also Read: What is Ecommerce Web development & Its Benefits?
Online retailers: The next type of eCommerce website is also common, especially for the large retailers. Online retailers are the bigger stores that typically wholesale other brand’s products. For example, Dick’s Sporting Goods is a place where you can buy the different types of sporting goods and outdoor apparel from different brands.
Let’s stick with the Patagonia example, but apply it to an online retailer situation. If I navigate to the Dick’s Sporting Goods website then I can set my filters to find Patagonia products. Dick’s Sporting Goods doesn’t make Patagonia products. The brand’s buyers purchase large quantities of Patagonia products directly from Patagonia and sell them at a higher retail price on the website
Affiliate websites: Retail is not the only way to make money with an eCommerce website where you sell other brand’s products. Another option is to set up an affiliate website. It is where someone sells other brand’s products on their website in exchange for a commission. If you build a website and attract a large following, setting up an affiliate website is an awesome way to generate the additional revenue.
Marketplaces: Another type of eCommerce website is a marketplace. A marketplace is a website where individual entrepreneurs can list their products for sale. The most popular examples include Amazon and Etsy. Etsy and Amazon provide an online marketplace for the vendors to list and sell their products. While Etsy and Amazon are the largest online marketplaces, it does not mean there isn’t room for smaller marketplaces, especially niche marketplaces. StockX is an example of a smaller, niche marketplace for people to sell the shoes. If you have an idea for an online marketplace then you know would be successful, there is no better time than now to get your website up and running.
